If you ask a typical wealth manager who their ideal client is, the answer is simple:
Someone who has £10 million, rents their home, invests every penny with them, and never asks too many questions.
That is the dream.
Now, let’s add some reality.
Suppose you own your main residence worth £2 million. That leaves £8 million for them to manage.
Still good business, but not quite perfect.
What if your wealth is spread more broadly?
Perhaps you own more than one property, invest in classic cars, art, or gold. Maybe you hold some private equity or still run your own business. You might have £500,000 in liquid assets, but the rest of your wealth is tied up elsewhere.
Suddenly, you are no longer the “ideal” client.
Why?
Because you are not as profitable.
You do not fit the scalable model that large wealth managers rely on.
They want assets that can be gathered, centralised, and charged an annual fee.
They are not set up to deal with complexity or individuality.
From our perspective, that is where the real work begins. We help clients who have a variety of assets, because our focus is not on how much money we manage, but on how well you make financial decisions.
Financial wellness is about strategy, clarity, and confidence across everything you own — not just the part that earns a wealth manager a fee.
Nic Round is a Chartered Financial Planner and Chartered Wealth Manager, authorised and regulated by the Financial Conduct Authority.