As an investor, can you explain, as Einstien once said, to a 6-year-old, what is the difference between all these companies?
Fidelity, Jupiter, Artemis, Henderson, Rathbone, Schroders, Newton, Invesco, Legal & General, Prudential, Man, Brewin etc etc…and etc etc.
How would you describe the differences?
You may have some or all of these companies in your portfolio. Can you be clear about why? How do you explain why you invest with these companies?
If you sit down and try to explain it or articulate it, can you?
If you can’t differentiate between them, what does that tell you?