Coutts. It’s my understanding The Queen banks with Coutts. You can imagine, if it’s good enough for the Queen, then it’s good enough you, right?
You have a choice between 2 cars. Similar in every way, except one, is a Mercedes and its more expensive. Which would you buy?
A Ralph Laren polo versus an unbranded polo, both look the same in terms of quality. Which do you buy?
A bottle of Red wine for £7 versus another for £28. Clearly not 4 x as good, but 4x the price. Which would you buy?
When you invest your money for your future, what do you base your decisions on? Can Coutts generate 4 x the returns? Possibly but unlikely. If its service you are buying, do you get 4 x the service, unlikely. Is it the ‘feeling of importance’ you are buying? To rub shoulder with The Queen, not literally but by association?
Is the story you tell yourself why you buy just a feel-good story, or is it a story that has longevity and substance?