As a consumer, it’s confusing. There are wealth managers, private bankers, financial advisors, independent financial advisers, financial consultants, and financial planners…which for most people all mean the same thing. So how you describe a financial adviser is not a simple way to differentiate their services.
The one thing all financial advisors have in common. Friendliness, niceness, confidence, empathy. serious, sensible.. Why is that?
If they were angry, forceful, untrustworthy, and flippant, you wouldn’t do business with them. It doesn’t matter if they were the best Financial adviserss with your money, you wouldn’t employ them.
You want to deal with someone ‘nice’.
Whilst it makes sense to have a relationship with someone ‘nice’, you have to remember, everyone you meet is ‘nice’. So ‘niceness’ is not a differentiator.
Instead, you have to park your emotions and focus on carrying out proper due diligence. It means putting on your logical or scientific cap.